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Encouraging Industry 4.0 Transformation, the 2021 ITAP Exhibition will be held again

08 Nov 2021 | BY DWI WULANDARI

For the fourth time, the exhibition "Industrial Transformation ASIA-PACIFIC 2021" (ITAP 2021) will be held again from November 22 to 24, 2021. This time, the exhibition will be held in a hybrid format (offline and online) to maximize regional reach and encourage involvement in manufacturing and related industries.

The two main pillars of ITAP 2021 are HR (Human Resources) and empowering technology. In fact, these two things are the key to building resilience and the continuity of a world that is resistant to Covid.

ITAP's mission is to assist local and regional businesses at various stages of adoption to initiate, scale and continue their Industry 4.0 transformation. At a time when Covid-19 could disrupt this transformation with unprecedented problems, ITAP 2021 aims to inspire participants to stay on track by using a customer-centric approach to showcase Industry 4.0 solutions.

“Covid-19 is still a big problem for manufacturing companies that carry out physical production and field activities. Technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) can help mitigate this problem by enabling manufacturers to work safely, reducing risk of exposure while increasing productivity," said Chua Wee Phong, Chief Executive (Markets). Constellar Holdings, as the exhibition organizer.

For this reason, he invites companies to take advantage of ITAP's opportunities to evaluate their business processes, improve the skills of their workers and equip them with the right skills to optimize the use of technology. “ITAP has always been the industry platform in the region to explore innovative solutions, expand partnership networks, and build their arsenal of tools for capability development,” he continued.

Added Dr. Jochen Köckler, Chief Executive of Deutsche Messe, ITAP's international partner, digitization, sustainability and effective supply chains are the keys to production competitiveness. The pandemic clearly shows how quickly the production process can be challenged. The implementation and expansion of sustainable production in Industry 4.0 is becoming an increasingly important component in production development.

"The Asia Pacific region is rapidly developing into a hub for technology companies related to Industry 4.0. ITAP provides the opportunity to meet directly with these companies, experience technological innovation, and establish business collaborations," he added.

This year's ITAP focus on Human Resources and Technology is the result of in-depth observations of neighboring countries such as Indonesia, Malaysia, Thailand, and Vietnam, which have strong sentiments around labor challenges arising from social distancing protocols.

"This situation will continue and create a new normal, where companies have to adjust work patterns and production processes. This will be the driving force of Industry 4.0 and we need to develop systematically in all dimensions to create a sustainable ecosystem," explained Siriwat Waiyanit, Deputy Chair (Manufacturing Automation and Robot Center) Thai-German Institute, an ITAP support trade organization in Thailand that focuses on the transfer of advanced manufacturing technology to Thai industry.

Meanwhile, Jaffri Ibrahim, CEO of CREST Malaysia, emphasized, “Once Malaysia recovers from the pandemic, it is important for the industry to adopt Industry 4.0 technology more than ever to enable business and sectoral recovery, for the socio-economic development of the community and nation, and achieve a more resilient economy. and sustainable.”

As with previous editions, participants will gain access to a network of local and regional industry experts and business partners, to explore opportunities for collaboration. ITAP 2021 will also hold the Industrial Transformation Forum, Future of Manufacturing Summit, and the Standards Forum. Industry leaders will present and lead lively discussions on capability and resilience development; the latest discoveries in manufacturing technology; development of key industries; regional strategic development; and regional government initiatives regarding Industry 4.0. ITAP also holds its signature events, such as Industry 4.0 Experiential Zone, digital sandboxes, and one-on-one business matching which will present opportunities for participants to connect, and find and/or showcase innovative and practical solutions.

Poh Chi Chuan, Executive Director, Exhibitions and Conferences, Singapore Tourism Board elaborated, “ITAP 2021 is a critical platform for industry transformation, providing a valuable opportunity and a great time to catalyze learning, growth and recovery as we move towards resilience to Covid. Singapore will continue to host MICE events in a safe, trusted and innovative way. We welcome delegates to a safe and successful 2021 ITAP exhibition in Singapore.”

- END -

IMAGE BY SINGAPORE POLYTECHNIC

ARTICLE BY DWI WULANDARI

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